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Screencast Recording Tips: Preparing A Script
Screencasts are very helpful for communicating ideas, features, and information about your product. We’ve recorded a number over the years, and I have experimented with a variety of methods to produce...
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Why I Love Getting Smashed
Abby (and mom) teaching dad a valuable lesson about marketing. Yesterday, as we sat at our kitchen table — me scrolling through my blog idea backlog, my wife holding our 7 month old daughter — I mused,...
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How to Build a High Traffic Blog Without Going Crazy: Secrets From Tim Ferriss
A few years ago at the Inc500 conference, I had an opportunity to meet Tim Ferriss, author of “The 4-Hour Work Week,” “4-Hour Body,” and “4-Hour Chef” (all three are New York Times and WSJ...
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People Don’t Buy ‘What’ You Do, They Buy ‘Why’ You Do it
If you’ve never visited TED.com, you really need to take a look. It’s filled with glorious ideas that are candy for your brain. Each speaker does a short presentation (no more than 20 minutes) on a...
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Case Study: Building a Blog That Generates $500,000 Yearly
Have you ever wondered how bloggers generate income? John Chow: A blogger who generates $500,000 p/year. Looks like a nice guy. Previously, we looked at Tim Ferriss and methods he used to build a high...
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What Happens In Vegas …
I’ve been in Las Vegas the past few days, attending the PODi conference. Focused on print and marketing, the conference is an intimate gathering of a few hundred industry members. I flew in Monday...
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Blog Traffic Monthly Report: January 2013
Welcome to the second monthly traffic report, where I share the blog’s metrics (you can see last month’s report here). My purpose is to give insights and ideas that may help in your own blogging...
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DSCOOP8 Nashville Photo Dump
DSCOOP8, held in Nashville. This past week, a few members of the MindFire team visited Nashville to attend the DSCOOP conference. DSCOOP is an HP user group, specifically for folks who own the HP...
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[VIDEO] MindFire & HP SmartStream Production Center Integration
At last month’s DSCOOP in Nashville, we unveiled integration we’ve been working on with the HP SmartStream team. It’s been fun working with their team, as they’re dedicated, passionate, and very...
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Thoughts on Marketo’s Q3 2013 Results
In addition to enjoying S-1 filings (I know, nerd!), I love joining quarterly earnings calls, as they give a wealth of insight into the views held by leaders in other industries. Last week, Marketo...
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The State of Marketing Automation at Dreamforce 13
One reason I spent time at last week’s Dreamforce was to gather insight around the state of marketing automation. At MindFire, we’re refining our product/market fit, so it is of particular interest...
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Is Dreamforce Worth It?
Is Dreamforce Worth It? (Wonder what this guy would say … must be hot in there!) After attending this year’s Dreamforce, a number of friends and colleagues have asked whether Dreamforce is worth the...
View ArticleRare 1997 Video That Explains the Marketing Genius of Steve Jobs
The year was 1997. Steve Jobs had just returned to Apple as CEO and started culling unprofitable product lines such as printers and unloved devices such as Newton. The product pipeline was virtually...
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