DSCOOP8, held in Nashville.
This past week, a few members of the MindFire team visited Nashville to attend the DSCOOP conference.
DSCOOP is an HP user group, specifically for folks who own the HP Indigo (a digital printer), and companies that help these folks maximize their investment in HP equipment.
(By the way, these aren’t the little printers that sit on your desk; rather, they’re large $500k+ pieces of machinery for printing very personalized marketing pieces. If you want to know what a $1.5 million printer looks like, click here to see a picture of the Indigo 10000…)
I arrived a day earlier than the rest of the team to work on setting up our booth, and configuring our integration with HP (see the official press release here).
I’m very proud of how everyone on the MindFire engineering team worked to prepare us for the show. Our team worked with the HP engineering team to enable our multi-channel marketing automation workflows to easily print to the Indigo — with no human intervention. No human intervention means less errors, more value-added opportunities, and more margin for our mutual Clients.
We demonstrated the integration at the show, which required running a very long Ethernet cable from our booth to the HP booth. You’ll see that in the pictures below.
I really enjoy shows like DSCOOP, in large part due to the people I see and meet. Meeting new people and learning their story is invigorating. When I was younger, I didn’t really like this part of the “job” – but it has grown on me over the years and now it is something I really look forward to. We get to see a lot of industry friends, and it is always great to catch up and talk about life and our businesses.
I know this is going to sound odd, but the other thing I really enjoy is sharing a room with my partner, Moe. We always share a room to save on expenses, but I don’t mind at all: it is a lot of fun. At night and in the early mornings, we get to talk about our business, life’s twists and turns, and big ideas. It is a great way to re-connect and spend time together outside of the office.
Another area I really enjoy are our speaking opportunities. This year, I participated in a session with Joe (who is a great public speaker), and Gershon Alon from HP. Gershon oversees the Workflow Solutions at HP Indigo. Our session focused on the ‘what’ and ‘why’ of marketing automation, and the role of print in the marketing mix. Given that we are now integrated with HP, it was great to have Alon as a part of our session. I enjoyed the session a great deal, and it was a lot of fun to interact with the audience.
Here are some photos from the show, along with some narrative about what you’re seeing. Click on any photo to get started and read the details!
