At last month’s DSCOOP in Nashville, we unveiled integration we’ve been working on with the HP SmartStream team. It’s been fun working with their team, as they’re dedicated, passionate, and very hands-on (as you’ve seen from the Israel diary, I got to spend some quality time at their office in Israel).
In short, our marketing automation workflows can now easily output print-ready PDFs (via the HP Composer), and those PDFs are sent to HP’s Production Center for print on the Indigo. This is what our Marketing Studio looks like, and an example of marketing automation workflow:
Our Marketing Studio, which is a drag-and-drop environment for creating multi-channel workflows
We invested in this integration because both MindFire and HP believe that marketers are rapidly adopting marketing automation technology to optimize their lead generation. While most marketing automation campaigns use digital channels (like email, mobile and social media), print is sometimes underutilized because of workflow complexities. (Or in some cases, not used at all!)
This is why we made it our goal to enable our mutual users to generate a triggered print piece as easily as a triggered email or text message. While there’s more work to do, I certainly think we’re on our way.
Above is a short video the HP team put together on their Production Center, showing how marketing automation print pieces are prepared for print. Enjoy!
